Clik here to view.
4 Steps for Building Customer-Centric Teams
Each and every customer makes decisions at every step of the customer lifecycle. Here are four steps to help put the customer at the center of your company. That’s the beginning of an article I...
View ArticleClik here to view.
Customer Experience is Hot, Hot, Hot
I recently had the opportunity to sit down with Ryan Joe, the Senior Editor of DM News and host of Direct Cut. See my interview and let me know what you think?
View ArticleClik here to view.
The Four Stages of Social Marketing Maturity
Social continues to be the buzz word in marketing. But the shine of the new toy is wearing off. Brands are looking for the payoff. There are millions of Likes out there, but where’s the revenue, the...
View ArticleClik here to view.
Drive Conversions by Making Interactions More Relevant
Relevancy is the elixir of customer experience. I had the opportunity to publish an article in Chief Marketer today on how to drive conversations by making interactions more relevant. Check it out and...
View ArticleClik here to view.
Marketing Maturity, Organizational Readiness, and the Impact of Social...
I was interviewed by Marisa Peacock (@marisacp51) at CMSWire on the topics of marketing maturity and social intelligence. Check it out and let me know what you think, Marketing Maturity, Organizational...
View ArticleClik here to view.
Driving Conversions is what it’s all about
I recently published an article in Chief Marketer about driving conversions through increasing the relevancy of content entitled, Drive Conversions by Making Interactions More Relevant
View ArticleClik here to view.
The Battle to Stay Relevant: Personalizing Marketing Content
The days are gone when personalization meant “Dear John”. I just published an article in Customer Think about the battle to stay relevant. Check it out and let me know what you think. The Battle to...
View ArticleClik here to view.
A Simple ROI Formula to Build a Business Case for Web Investment
In times of tight budgets, more rigorous accountability and a changing view on the importance of importance of ROI in the marketing world, I just published a new article to help marketers calculate the...
View ArticleClik here to view.
Marketing should be evolutionary, but it doesn’t have to be revolutionary to...
I speak and write a lot about customer experience and the technology that enables marketers to identify, engage and deliver highly contextual and personalized digital experiences. Over the years, I’ve...
View ArticleClik here to view.
Bridging the gap between brand and digital marketers
In my last post, I wrote about getting started with customer experience management. How it starts with moving towards becoming customer centric and is less about technology, than it is about process...
View ArticleClik here to view.
Its Friday afternoon and my brain just doesn’t want to think about marketing...
I’m working on a byline piece I’ve committed to about marketing automation. Don’t get me wrong, I am an evangelist for what the right technology can enable the digital marketer of the 21st century to...
View ArticleClik here to view.
Change Management and Marketing Automation
After working with many clients, I’ve come to the conclusion that most marketing automation or customer experience programs tend to produce lackluster at best performance, not because of technical...
View Article
